Participant Praise for the June 2012 Marketing Mastermind Intensive Workshop
James Breese, UK DD Distributor
The Marketing MasterMind is like drinking from a fire hose. You get so much information that you NEED to attend a second time to put it in perspective and build on what you learn. My income has exploded 5x since the last event. Better the second time round, because everything falls into place.
By far the best Marketing workshop I’ve ever attended. Thorough, in-depth, and gives you a rich understanding of marketing idea and principle. Provides the "why we do ii" along with the "how too". Very comprehensive, Bravo John Du Cane and Dragon Door!!
Lauren Brooks, Encinitas, CA, Fitness Coach, Clinical Nutritionist
John’s MMI course is as powerful if not more than the RKC weekend. You learn top notch, cutting edge techniques, in a digestible way to take your business as big as you want. You will leave with a plan of action, support from your group, and will apply it. Can’t wait to see the magic happen and watch my message continue to grow exponentially! Loved how personal it was.
Being in a group of like-minded people doing something similar makes all the difference. Quality was exceptional. Scope of material was spot on. Practical use is 100% useful.
Kelly Scott, Fulton, MD, Kettlebell Instructor, Gym Owner
Worth 10 times the investment. I’m certain I’m going to become very wealthy doing what I love, thanks to this weekend. Mark my words.
1. We are all actually leaving with a plan. The work is done, now we just have to implement it. 2. John’s insights into the emotional connection we need to crate with our target market were outstanding. His own experience helped me really "get it". I feel empowered to create those connections. 3. The combination of lecture, group and private work was perfect. I was able to hone in on tough material that I previously struggled with, in ten minutes and NAIL it! 4. The amount of material we covered in three days is phenomenal. We not only touched the surface, but got deep into concepts and emerged with a product nearly every 2 hours. 5. The collaboration among colleagues was life changing I look forward to watching everyone grow.
Two things about this workshop went above and beyond any marketing workshop I’ve attended.
1. Not just a business development workshop. This workshop gets personal. We delved deep into the seats of our own souls to reveal powerful, powerful material. Real experience we can draw on to make a personal connection with others. The talent that John Du Cane possesses to pull out the very, very best of each of us and refine it into a gold nugget cannot be had by just a text book study of marketing. John made magic happen over and over for every single participant. 2. YOU DON’T HAVE TO HAVE ANY PRIVOUS MARKETING (NOTHING) KNOWLEDGE TO EXCEL HERE, JUST WILLINGNESS TO WORK REALLY HARD FOR 3 DAYS. Every subject was broken down into concepts that were very easy to understand. We are all at vastly different levels of expertise, yet all of us were able to not only keep up, but contribute and expand upon our knowledge. I would recommend this course to people who are just starting out, or seasoned veterans. All of us received the Midas (Du Cane) touch this weekend
Another life changing event by the Du Cane community! You are raising the bar again. Thank you for never resting.
Adrienne Harvey, Winter Park, FL, Instructor, Writer, Entrepreneur
I haven’t been to many other Marketing workshops, but this weekend intensive was 1,000% more useful than an entire semester’s Marketing 101 class I took (and receive an A+ in) in college. The information and applications are all immediately useful and I now know what really needs to be done. It’s almost a relief, I never could have gotten this much organization and soul-searching done on my own in this short period of time. Looking forward to more success, and more personal and financial freedom.
Shelia Hamilton, N Vancouver, Canada, PT Owner it’s Time! Fitness Results Inc.
This MMI has challenged me to think deeper and longer about my business and myself. Both my business and myself are connected ~ but I never clearly understood just how ~ or allowed myself to be completely okay with that. I am a reflection of my business ~ and I’m my own hero. Getting more comfortable accepting that I will allow both to continue to grow and flourish.
I found this weekend to be much more personal than other workshops I’ve attended. I didn’t expect it to be so reflective, yet so practical. Scope of material ~ all seemed relevant and practical. There are so many reasons why this weekend was a success for me –thank you for sharing yourself ~ your honesty.
Corey Howard, Sioux Falls, SD, Owner of Results Personal Training
John’s MMI provided the marketing version of "The Big 6". By consistently implementing and practicing all of his tools you will build a strong, resilient business.
John doesn’t preach then hawk a product. He teaches and encourages. He guides you and helps you form a plan or strategy. The quality is 2nd to none. The material is incredibly helpful especially when presented with his stories of his own experiences.
Aleks Salkin, Omaha, NE, RKC
1) John Du Cane’s Marketing Mastermind Intensive contributed to my understanding and ability to develop/implement powerful marketing strategies in the following five ways:
1. Giving me principles to systematize how to obtain and maintain growth. 2. Showing me the natural, puzzle-piece progressions to fill in business sand career building in a logical way. 3. Making everything not only doable and manageable, but repeatable. 4. Pointing out that marketing is essential, not optional for success and how to get others involved to make the pieces real and valuable. 5. By teaching the importance of squeezing what you can from every resource you have and making it a component of your business to do so.
It demystifies the marketing process and gives us an appropriate and progressive system to become a fitness and marketing dynamo.
This was sweeping while staying detailed, wholistic in that it covered everything from time-honored business practices, but emphasizing the human and emotional component that fitness thrives on, and melding it into a can’t-miss system for those who will apply it.
Hector Gutierrez Jr, Corpus Christi, TX, Personal Trainer, Kettlebell Gym Owner
This has truly made me rethink who I am! And use it in a story as marketing. Full structure and systematic way to grow my business.
I really enjoyed the intimacy of this workshop. It was not over crowded! Plus really enjoyed the "workout snacks!"
Katie Dawers, Encinitas, CA, Personal Trainer
This was a very helpful seminar because I really learned how important it was for people to know who I am, and how I can really help them. I thought this was really informational. We had a lot of examples to really see how things work. In addition, we got to be really hands on and hear our peer’s ideas and really get to see what works or isn’t working for other people. John was really cool and easy to follow, which made the course much more entertaining and fun. The little spirts of workouts were really nice to have as well.
Shari Wagner, Denver, CO, RKC Trainer and Future Studio Owner
This course was enlightening and invaluable in so many ways. I am coming out of this with a whole new perspective on my business and what I can do to make it grow faster than before.
Most interactive workshop ever attended. What made this so valuable was the links/tips/comments and the coming together of like-minded people.
Ari Harris, New York City, NY, Personal Trainer
I learned things I could implement right away to make a difference in my business.
Tricia Howard, Sioux Falls, SD
It was an incredible experience. John is filled with immense knowledge and understating of the marketing world. With his help I now know how to implement a plan and take action. I’m looking forward to instant growth in our business.
I loved it! Thank you so much for the experience.
Participant Praise for the November 2011 Marketing Mastermind Intensive Workshop
John Scott Stevens, RKC, Martial Arts Instructor
A total eye opening, mind-blowing experience. An entire new world of possibilities has opened up and now there is no turning back. I wasn’t just given an excellent tool to grow my business. John gave me an entire arsenal of weapons to decimate obstacles I used to think were insurmountable.
Al Rymniak, RKC, Sales
The absolute best marketing seminar I have ever attended in my 25 years of sales and marketing. I have been to about 17 events in my career. Nothing else even comes close.
James Breese, RKC, UK Distributor
You can have all the knowledge in the world, but if you can’t express that knowledge and market yourself you will go nowhere. This is the MOST IMPORTANT workshop in the RKC syllabus!! This stuff just works and your income WILL explode as a result!!
Most interactive workshop ever attended. What made this so valuable was the links/tips/comments and the coming together of like-minded people.
James H Perry, RKC Instructor, Real Estate Investments
The most powerful seminar in marketing I have ever attended. I highly recommend this course to anyone, a real game changer. I loved it. I want to do another one soon.
Petra Lina Orloff, RKC, Writer
The MMI is simply invaluable. The time we spent learning successful marketing techniques was perfectly balanced with the time we spent working on our personal plans. The opportunity to immediately apply the principles discussed and also, apply them in such a systematic manner is priceless. The intense thinking, like intense kettlebelling, broke down boundaries and allowed us to really push ourselves to examine our strengths and weaknesses and create change.
Most interactive workshop ever attended. What made this so valuable was the links/tips/comments and the coming together of like-minded people.
Dr. Michael Hartle, Senior RKC, Doctor of Chiropractic
This MMI is a must for all RKCs wanting to branch out on their own. Even for established trainers, it is extremely powerful and useful. John, Nicole, Shari and Tim were most helpful throughout the weekend. Finally a GPS for marketing to RKCs that when used the way it should be, will literally blow the doors off your facility!!
If you were to use cars, this workshop was the Ferrari with others I have been used to being Chevys!!
Andrew Read, RKC Team Leader, Distributor, Dragon Door Australia
As useful as the first workshop was, just like the RKC, I believe this 2nd visit has cemented processes better into my mind. The MMI should be compulsory for all RKCs to attend.
Peter Lakatos, Senior RKC, Director of Operations, Dragon Door Europe
A very systematic, practical and ready to use concept. The practical part is a great feature!
I spent 14 years in different corporations, 8 years in top management in HBO and Time Warner cable companies. This is one of the most practical courses I have ever taken.
Valerie Hedlund, RKC, Fitness Business Owner
The best thing about the weekend was it was not all about marketing "theories", but focused more on how everyone is planning on IMPLEMETING the ideas to actually help the business grow. There’s accountability with the small group, with John, and with your chosen mentor/accountability partner.
To my knowledge, there isn’t another marketing company that’s specific to RKCs – plus, with only HKCs/RKCs attending, you meet amazing people with wonderful specific ideas to help your business grow.
Brandon Hetzler, RKC, Certified Athletic Trainer
This workshop was as much – if not more – about discovering who I am and why I am valuable as it was about marketing. Not attending will cost you more money in the long run than paying the price to attend – and travel to San Diego.
I’ve probably spent close to the cost of attending this workshop on sales and marketing books, but I was still searching for a product to answer my questions and fill that void. This workshop did that.
Cecily Casey, RKC, Business Owner
I learned so much about life in general this weekend! The detailed information presented about marketing was amazing but also I was very moved by John’s stories as well as others stories. I liked the fact that at times the Mastermind took on a life of its own, but always under the careful guidance of John, it was in these moments that unexpected lessons were learned.
I am part of another coaching group in which we mastermind a few times a year. This mastermind was much more detailed with really solid, usable information. Also it was very helpful to witness how John could pick out pertinent information from an attendee’s presentation and help them repackage it in a very usable format.
Leslie Hand, RKC, Chiropractic Assistant
The experience was phenomenal. The amount of information obtained was mind-blowing! And that I can put all this information to use has made this seminar so worth every second spent here.
Jon Engum, Senior RKC, Martial Arts Instructor
To be able to tap into the know how of the man who has taken an unknown product and turned it into a household word is priceless. Where else could you get this info?
As always Dragon Door and John over deliver.
Aleks Salkin, RKC
The most important workshop I’ve attended since the RKC. It was the Turkish Get-Up of workshops. You start out on your back, and by the end you’ve got a way to stand on your own two feet, standing with your challenge in the palm of your hand and over your head. CONQUERED.
Carol Donahoe, RKC, Movement Coach
It was a mind-blowing experience that over delivered in the area of content and brainstorming. It had the information, expertise and intensity of the RKC – but for the brain :)
Patrick Cohen, RKC, Personal Trainer, Actor
Tons of information. Tons. Lots of stuff I knew but didn’t really understand the significance of, and tons of information I’d never learned of, or ever considered making a part of my business plan. So much information that I feel I’ll have barely scratched the surface of what I learned in the next few months.
Craig Hirokawa, RKC, Physical Therapist, Massage Therapist
A complete eye opener! I came to this seminar with zero marketing knowledge or experience and was completely blown away by the wealth of information. Even more, it was presented in a way that I understood and could immediately implement into my business. I did not just get talked at instead I generated ideas based on the lessons and was able to get instant feedback from a group of very knowledgeable business minds.
Andrea U-Shi Chang, RKC Team Leader, Dragon Door Dealer, Movement Coach
Returning for the 2nd time with my team, the Kettlebility Crew.
I attended the first MMI in February of this year and learned an amazing amount of very usable and immediately beneficial information, some of which I was able to implement, some of which dropped away in the hurly burly of everyday life challenges, but one thing I learned was paramount, if DD was to put together another MMI, I would bring my team, the Kettlebility Crew, because it became very clear to me that in order for me to take my business to the next level, I would need my team with me.
Not only did we coalesce into a ramped up super exited group with very lofty goals for our business, we now had a "to do" list of step-by-step activities – a full year’s business plan – that allows us to take Kettlebility to the next level.
As usual, the incredible amount of usable information presented by JDC, Shari Alexander and NDC is amazing, only to be trumped by the gestalt of the weekend’s Mastermind experience and what we all (every attendee) learned from each other – an incredible gift of expertise!
Far beyond others I have attended – wider scope, immediately useful, practical applications – taxing yet fun!
Steve Holiner, RKC, Strength Coach
he MMI proved the absolute importance of a strong and consistent marketing plan. I now have the tools to put this into action. To be honest, I can’t afford not to.
The "Mastermind" aspect was fantastic. So many great ideas and insights came to light.
Though this was my first true marketing workshop, I’ve spent over 13 years in advertising. This was a fantastic tool to strengthen my existing skillset. It filled in the blanks in my game plan (or lack there of).
Robert Rimoczi, RKC, Distributor, Germany, IT Professional
If somebody coming to me and asking how can be better in pull up, first I ask: how many pull ups you does in last week. The answer is usually 0. ? This is the same with me and the marketing. Now I recognized my marketing was not weak, I do not made marketing until this, now I see how much possibility I have, and exactly what should I do.
For me was MMI in this form was incredible. The greatest investment I have ever made in my life.
Lucy Casey, RKC, Personal Trainer
John Du Cane’s MMI is inspiring and very motivational. You will organize and come up with a realistic plan that you can put in to place right ways. You will learn marketing techniques, ideas and strategies that you had never thought of before. The environment is supportive, friendly and most of all motivating. It makes you want to get started right away!
I will say that I feel I am walking away with a ton of great ideas and plans that I can put to use ASAP. I feel more focused!
Corey Howard, RKC, Owner Results Personal training, Sioux Falls, SD
Gave me a ton of ideas to grow the business from different angles.
Forced me to sit down and examine current marketing inadequacies and create a plan to right the ship.
The program helped me create a plan and forced me to examine my current schedule. This way I can implement new elements and not get stressed out because it’s "just more work".
The benefit of attending John Du Cane’s workshop were learning from a proven leader in the industry with a proven track record. Also networking with other RKCs from all over the world and sharing ideas. The biggest benefit was helping to create a workable plan to successfully market what I do and minimize the daunting viewpoint of creating more busy work.
The marketing workshop was awesome. I’ve been to "Branding" seminars before but never have I learned so many ideas coupled with implementation strategies. Couple John Du Cane with other brilliant RKC business people and it’s a recipe for success.
Ronen Katz, RKC, Karate and Yoga Teacher
The seminar was great. Learned a lot, it helped me to focus on marketing and see it in a systematic way.
Beth Ehrmann, RKC, Owner: The Wrecking Bell
’ve always considered myself a good listener – good at providing what my client says he wants. But the very first hour of this workshop showed me that I was ignoring a very powerful way of listening to my client’s story, and turning that story into a vehicle for mutual success, and gaining more clients.
The Intensive opened my eyes to so many areas in which I was failing my business. The excuse of not extra time always seemed to best, until now. After the MMI I really do have more ideas, tips, and proven techniques to implement than I have time!
Ryan Atkins, RKC, Student
The MMI is the toolbox – the RKC Big 6 of concepts to know that will allow me to share my RKC skills with others. I know have a system, and the combined experience and advice of 30 experienced RKCs ensuring my success.
Tona Hetzler, Professor – Athletic Trainer, Dept head, Program Director
Intense but practical. It was a good blend between theory and practice. I will leave being not only aware of the steps but confident that I have already started the work to implement the steps.
NO comparison - This program went beyond all others in quality, scope of material and especially practical use.
Kevin Knapp, RKC, CK-FMS, Personal Trainer
It is obvious this has been years and years worth of what works and what doesn’t. Packed full of what does! How to implement! Working with others, and coming away with a blueprint for success. I have a better understanding about my role as a trainer and what people are looking for.
Kristine Gill, RKC II, Firefighter
The benefit that I’ve gained was that I need to get off my butt and start utilizing the social media! I have gained so much information that it’s hard to summarize. The fact that I only relied on word of mouth says that I have a lot more I could be doing!
Laurel Blackburn; RKC II, Dragon Door Dealer, Owner of Boot Camp Fitness and Training and Tallahassee Kettlebells
It took all of the ideas and dreams I had and made them not only real but very do-able. It gave me clarity and focus.